Tuesday 28 April 2015

Creative Advertisement Workshop - Product Photography

 Studio Lightning and Product Photogrpahy For Creative Advertising

Before you shoot you need a battery, format the memory card, ISO (lowest available) White Balance (Auto), File type (Jpeg fine/large), Exposure mode ('M'), Focus mode (Auto - AFS/ single area)

Reflectors; standard, 'Spillkill','brolly', Softbox, Snoot, Barn Door, Direct light, 'Hard' light source.

Standard Reflector; direct light, 'Hard' light source

'Spillkill' Can be used as a direct light, but not as controlled as the standard reflector , used in conjunction with 'Brolly'

Brolly silver/white, white can be used either as reflected or diffused 

Softbox; large and cumbersome to fit - take care! soft/diffused light, more controlled ta umbrellas, often first choice of reflector type

Snoot; small direct light, budget spotlight, often used as a secondary light, gets very hot in use!

Barn Door; 'Add on' to standard reflector, allows more control over direct light sources, allows the attachment of coloured gels, also prone to excesive heat in use.


Quality of light - there are basically two main catergories of lighting - 'hard' and 'soft' qualities of light. These are defined by the colour of their shadows cast.

  • bare bulb = black shadow = hard light 
  • brolly/ soft box = grey shadow = soft light


Studio light - Direction - where is the light coming from ? 
Creative use and direction of lighting in the studio can show the following;

  • shape of the object
  • the form of the object
  • the texture of the object
Lightning for shape, form or texture
  • Shape - the shape of an object, silhouette 2-d outline = one light 
  • Form - the 3-D volume of an object is it's form created through variations of tone from light to dark = two lights of varying intensity
  • Texture - the surface characteristics of an object = one light
Here are my examples below

Shape

Shape

Form

Form

Texture

Texture





Sources; http://sdcmoodle.southdowns.ac.uk/mod/folder/view.php?id=94394

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