Monday 27 April 2015

Posters throughout the years - Creative Advertisement

1930 World Cup - The organisers of the first World Cup had the foresight to commission a poster, and its designer highlighted its premier status by using lots of red. With lovely stylised graphics of a goalie making a save, and fantastic custom text, it measured 785x380mm. Original prints of this poster sell for up to £20,000. Art deco style.

1938 World Cup, This piece of art is arguably the most iconic pre-war World Cup poster and features the well-known image of a footballer with his foot on the classic T-Ball football positioned above the globe. Official World Cup replica poster. This poster was created by Henri DesmĂ©, a little-known designer of the '20s and '30s. He used a stencil technique in an Art Deco style similar to propaganda and advertising posters of the era, settling on a composition not unlike his own logo, which appears in the top-left corner. The original was huge at 1575x1190mm




1950 World Cup -  The World Cup went into hiatus thanks to the Germans getting caught offside in Poland in 1939, but was revived in 1950 in Brazil. The post-war spirit of internationalism is represented in the improbable multi-flagged sock, and the strong type harks back to the 1934 poster a touch, although it had put on a bit of weight over the years.

1966 World Cup -   A glorious year for England, which hosted and won the tournament, 1966 was also the first tournament to have an official mascot, Willie the Lion. And the poster is firmly focused on the furry beast, who's lumping the ball into row Z. Nice use of white space maybe, but what England fans remember is that the ball crossed the line, right?

1970 World Cup -  The double in-line text was perhaps in homage to the 1968 Mexico City Olympics poster and its iconic concentric line work. The poster is simple and graphic, and that's all there is to it. The designers expanded the tournament's official logo and put it on pink for the poster, and it proved a very popular design.

1978 World Cup - An attractive poster with its ink-dot pattern and two athletes celebrating, today it's associated with Argentina's military junta. During their rule, up to 30,000 people disappeared. It's said that the pointillism-influenced poster was created by an agency called Mandatos Internacionales, and many Argentines believe the creators also worked on the dictatorship's propaganda.


1990 World Cup - The artful tradition in World Cup posters continued with the appointment of stalwart Italian artist Alberto Burri to create this. They probably didn't expect him to use a digitally elongated, photo negative image of the Colosseum, adding a football pitch, tiny flags and bold type. It links nicely to the spirit of gladiatorial Rome.


1998 World Cup - The France 1998 organising committee ran a poster design competition, which was won by Natalie le Gall, a student at the Ecole SupĂ©rieure des Beaux-Arts de Montpellier. A mixed-media piece including dabs of bright colour and nice touches like the texture on the pitch and the shadow effects, it launched her on the French illustration scene.



2010 World Cup - The poster for the 2010 World Cup in South Africa was designed by Gaby De Abreu (executive creative Director and founder of the Switch Design Group) as the conceptualiser and typographer, and Paul Dale as the illustrator. It uses very bold, literal graphics of an African gentleman about to header the ball. The ball is symbolic of hope and aspiration as well as the unknown - when heading a ball, up until the point of contact and deflection, it's anyone's game!
His head is more representative of the people of Africa, whilst the neck and chest morph more into the African continent, culminating in the South African coastline - the ultimate destination for the world cup and host country on behalf of Africa.



2014 World Cup - The official World Cup poster for this year was unveiled on January 30th 2013 in Rio de Janeiro. According to FIFA, the artwork depicts the beauty and diversity of Brazil through a colourful, emotional and vibrant design. The creative concept at the heart of the poster is 'An entire country at football's service - Brazil and football: one shared identity'. The poster was designed by Karen Haidinger at Crama and weaves Brazil's culture, flora and nature into a dynamic image - note the players' legs challenging for the ball revealing a map of Brazil. Clever, huh?

Over the years the World Cup posters have moved from traditional media such as printing techniques and collage towards more digital media techniques. 

The 'Mexico 70' Poster has an iconic font which makes it very appealing also the colours contrasting each other make it stand out even more and you wouldn't often see these colours together
Mexico. The football image has been simplified and been made
simple and easy to understand, you can see the similarities between the 1970 world cup ball and the football image also the image is going to be used on a poster which would be used around the whole world as it was the world cup so it has to be easy to understand no language makes it easier to understand. The negative space between the black and pink works well as they are contrasting colours.
You firstly pay attention to the image and then work your way down towards the font. The 1968 Olympic Games font was inspired by the use of line and pattern from traditional Mexican Culture and Op-Art (optical illusion) this then inspired the font for the 1970 Mexican World Cup poster. This poster would of been created by a more traditional media such as screen or lino printing, this would of looked very modern at the time but now it looks very retro and still seems cool no.

Where as the 'South Africa' poster looks like it has been produced using a more non traditional media such as photoshop, the poster is very bold, and bright in colours. The colours used link to the South African Flag

His head represents South Africa within the shape and  and the football represents hope and aspiration as you see him looking up to it. The use of symbolism has been used here. The font seems very modern even now in 2015 even though the poster was created 5 years ago.

Sources; http://www.creativebloq.com/posters/fifa-world-cup-61411945

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