Presentation methods - Physcogeography

How would I display my work in a gallery or public space?

I would use the "framed textiles and prints"display method due to my final piece being a print also i think it looks the best out of all of them.

I believe this would be the most suitable method for presenting my artwork 

What do you think would be the most

suitable display method for your work?

Framed Canvas 

Could be a painting or a photograph on the canvas also due to it having no staples or any other thing showing it looks a very clean method and aesthetically apleaing 

Framed textiles and prints

Normally used for textiles and prints, a nice boarder around the artwork which gives it a distinct look and the frame making the artwork stand out giving it some contrast to the white boarder.

Flat wall mount 

Window Mount 

Another option which I could of used as my print would of looked nice in this method too.

Flat mount

You cannot see anything apart from the artwork which makes the flat mount admirable and simple.

Creative Advertisement - Obeisty - Current News

Current News on unhealthy living 

Source; http://www.independent.co.uk/life-style/health-and-families/health-news/three-in-every-four-british-men-will-be-obese-by-2030-says-the-world-health-organisation-10227099.html

"Three in every four British men will be overweight by 2030, says World Health Organisation" 

Very interesting headline, made me want to read on and find out more about this issue, also a very surprising fact? Makes me worry about my self.

The fact is surprisingly disturbing which relates to the image "3 out of 4 men" & "2 in 3 women" are predicted to be overweight by 2030. Overweight people and obesity continue to grow, recent campaigns to improve diet, curb sugar and fat intake are not having an impact on people, this is very bad as it will only continue to get worse. UK will remain in the top 3 European nations in terms of obesity and overweight people. The article suggests maybe sugar taxes could have an effect? I believe it definitely would as I would not pay more money therefore going to make it work, also better labelling on foods would help people understand the calories they are eating.

Source; http://www.dailymail.co.uk/health/article-3069537/Women-s-obesity-timebomb-laid-bare-Two-thirds-overweight-2030-warns-WHO.html

Very similar to the other article above, they both talk about how bad obesity and overweight people are now and how bad it is going to get in the future, only 15 years time.

The article says its going to be a "crisis if not dealt with", "explosion" , "early grave" or "ill health", "simply easier to eat more and move less". The government must do more to improve this otherwise we will have to face the consequences. 

http://www.bbc.co.uk/news/health-32797769

Another article about obeisty found on the BBC  "They found a clear shift over time, with obesity becoming more common and starting earlier in life"

The data is a a good part of the article as the visual making it much more easier to understand therefore 

Spot colour + CMYK - Creative Advertisement

Here is a brief explanation of the differences and how each method is best used. The image samples used in this post show the basic difference between a 2-colour spot colour, versus a 4-colour (or “full color”) process logo. Although they look somewhat similar, they are very different in construction.

Spot Color printing

This type of printing consists of printing with 1 or more pre-mixed colors (generally 1, 2 or 3 colors at once). Spot printing uses a color system of solid, premixed colors known as Pantone colors.

Advantages:

When using spot printing, colors are more accurate because you have already determined the color by its specific Pantone number. Since the ink is not being mixed, that color will never change from one print run to the next. For example: a Pantone 186 Red will always be 186 Red. Some colors, such as metallics and fluorescents, are only available as spot colors—the same color and effect can’t be achieved using 4-color process.

Spot color is generally more economical if printing is kept to 3 colors or less.

Disadvantages:

Spot colors are nearly impossible to replicate on digital print devices, such as laser printers.

4-Color Process Printing

Process printing uses 4 colors which, together, are known as CMYK:

 Cyan

Magenta

  Yellow

  Black (also known as “Key”)

The combination of these colors, used on their own or overlapped with one another, will produce a full color spectrum typically used when printing photographic types of images, or graphics with lots of color depth.

Advantages:

If it takes more that 3 colors to achieve a print reproduction, than 4-color printing will probably be most economical. CMYK printing is the best method to achieve realistic looking photographs on a printed piece.

Disadvantages:

Since the colors are a mix of dots over other dots, there is a good chance color will vary from printer to printer and job to job.

Sources; http://www.visiondesign.com/2010/04/printing-cmyk-vs-spot-color/

Creative Advertisement - Company Logo's

Coroprate Identity - What is corporate Identity? 

A corporate identity is the overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees.

 Adidas 

The Adidas logo started out in 1949

"On August 18, 1949, Adi Dassler started over again at the 

age of 49, registered the “Adi Dassler adidas 

Sportschuhfabrik” and set to work with 47 employees in the

 small town of Herzogenaurach. On the same day, 

he registered a shoe that included the registration of the 

soon-to-become-famous adidas 3-Stripes. From humble 

beginnings to a global success story – which was 

accelerated by a miracle …"

Very modern at the time similar to Nike's logo but now looks very old fashioned and out of date, doesn't remind me a lot of their slogan "the brand with the 3 stripes", then updated to a more retro styled logo in 1971, this is my favourite Adidas logo due to its classic look also will stand out due to the nice use of contrasting colours, the monochrome colour theme is very simple and works well. Updated to a more modern styled Adidas logo to appeal to a younger audience in the 1990, same as the logo before lovely use of monochrome colours and the "original" 1971 logo is still in use as Adidas Originals. Updated again in 2005 I believe Adidas has taken a step backwards as this logo isn't as nice as the previous two, due to the layout.

"The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn't stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain."

 Nike 

 The Nike logo hasn't changed a lot over the years, only 4 major changes to the logo.

Nike swoosh tick and font, I have never seen this Nike logo in my life, looks very old fashioned now (2015) but at the time it would of been very modern and would of stood out as not many other company's logos would of looked like this, the composition could of been placed  better as well as the font going through the tick doesn't work well.

1978; The big bold font grabs your attention and the Nike tick has been coloured in now, looks much more appealing now I believe and stands out much more due to its contrasting colours as they work very well together.

1985; The logo has now been reverted to a white colour and put in to a black square box, I like this logo still and you can tell it looks more modern now, it would of been fresh at the time.

The modern logo has been simplified, the logo looks more sharp now and doesn't have to have the name because the Nike logo is now a global logo and so recognisable all over the world.

"The company takes its name from the Greek goddess of victory, Nike. The logo represents the wing of the Greek Goddess"

 Coca Cola 

Coca cola, the brand has the privilege to be known all around the world as they have built their image on a universal value, based on happiness. The brand image conveyed, the visibility and availability of its products and ads, also the expected quality everywhere make Coca Cola one of the most bought brands in the world. 

"The red colour in the logo shows legacy."

Over the years the Coca Cola logo has changed a lot over the years from a normal styled font at the beginng and in the 1940's Coca Cola had its trademark style font, also introduced the colour red in the 1950's, consumers almost universally identify the very sight of red and white with Coca Cola. I personally think the 1993 logo is the nicest of them all with the bottle of Coke making it look realistic and the white font on top making it stand out.



Sources; 

http://popsop.com/2011/05/coca-cola-journey-to-the-roots-of-brand-

identity/http://softdrinkcolawar.blogspot.co.uk/2012/12/coke-brand-identity.html

http://en.wikipedia.org/wiki/Corporate_identity

http://www.investopedia.com/financial-edge/1012/the-evolution-of-the-coca-cola-brand.aspx

http://www.adidas-group.com/en/group/history/

http://www.lifebuzz.com/logos/3/

http://www.galakcious.net/2014/04/top-35-famous-logos-having-hidden-meaning.html#sthash.wvzg3101.dpuf

http://www.galakcious.net/2014/04/top-35-famous-logos-having-hidden-meaning.html

What is an ident? - Creative Advertisement

Identity - A close similarity or affinity. "an identity between the company's own interests and those of the local community"

An ident is a bit like a commercial, but not. It is basically a TV channel identifieing themselfs on a smalll like video just before the programme stops. (Etc. a channel airing the simpsons when they said "And now, the simpsons" - thats during an ident)

Here are some famous idents you can probably recognize!

The BBC's ident is probably the msot famous one of them all, the BBC has many different idents , an ident is a short video/ visual image that television channels use to identify themselves.

Channel 4 is also very popular for there idents.

Here another example of one of BBC's idents.

Sources; http://www.answers.com/Q/What_is_an_ident

https://www.google.co.uk/search?q=identity+definition&safe=active&gws_rd=ssl

Health and Safety - Screenprinting - Creative Advertising

Screen Printing

equipment needed; spoon, acrylic paint, acrylic medium, squeegee, packaging tape.

The screen is made from a fine mesh material which is fixed to a metal frame. A stencil is placed under the screen and ink is forced through the stencil on to the material below. Screen printing with stencils is best for blocks of colour.

Firstly your positive film positive used will be exposed and will harden the light sensitive emulsion on to the tight fabric which is already on the metal frame, then you have to tape up all the yellow areas and the sides of the metal frame. Once you have done this you can then put your mix of acrylic ink with acrylic medium on to the top of the frame and then squeegee the ink across the screen stencil forcing the ink through the open areas, then lift your frame back up and squeegee ink back across to keep the screen wet otherwise it will dry up.

Health and Safety - Photography - Creative Advertisement

Studio set up

The Flash Meter - after setting up the lighting equipment and your subject to be photographed, you will need to use a flash meter to make sure you get the correct exposure.

To do this you will need to connect your lights to a light meter by using a flash sync cable or an infa-red trigger and receiver, one on the camera and one in the light. This will trigger the flash gun  when you are ready to either check your lightning levels or take a photo.

Why do you need to do this? Because it will save you money when shooting camera film also you will get an accurate reading for your aperture settings.

I used a Bowens Esprit 500 kit

• light stand
• soft box
• flash head
• trigger and receiver

 I used the receiver to determine the aperture. You can change the amount of light on the light stand by using the switches on the side.

Health & Safety

• Do not touch the bulbs at any time, especially after use as they get very hot
• Do not put protective plastic cap over the bulbs until they have cooled.
• Do not leave the lights on.
• Leads should be kept tidy and either taped to the floor or covered with rubber mats.
• Do not leave coats and bags on the floor.
• Do not set your equipment up by a door way or in front of a fire exit.
• Act professionally when working with expensive studio equipment.

ICT - Health & Safety - Creative Advertisement

Ict Health & Safety 

• When using the computers you have to make sure you are sitting comfortably.
• Adjust your chair height to a position to a height that is parallel with the floor when you type, also place your feet on the floor.
• Adjust your angle of the chair to support your lower back,  tilt your seat so that your body is inclined a little bit forward. This encourages you to sit upright and keep your back straight in a good posture.
• Adjust your keyboard so your desk supports your forearms, wrists and hands. Position your keyboard so you do not have to overreach. Nothing should be placed between you and the keyboard.
• Adjust the screen position so that your eyes look down on it slightly, adjust the viewing angle of the screen to eliminate reflections and glare.
• Watch out for wires that can trip you up or cause equipment to be pulled off desks.
• Take regular breaks, a 5-10 minute break every hour at your desk will help, this does not mean a break from work - do some wrk away from the work station.
• Keep food & drink away from the computers - liquids, crumbs or sticky fingers cause keyboard problems.
• Take exercise breaks after a prolonged spell of typing and using a mouse, stretching aids blood flow and helps break up the effects of static postures.

Sources; Ict Health and Safety, Southdowns Moodle

file:///Network/Servers/xserve3.sdcmac.lan/Volumes/XRAID2/UserHomes/30078271/Downloads/ICT%20Health%20and%20Safety%20(1).pdf