Coroprate Identity - What is corporate Identity?
A corporate identity is the overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees.
Adidas
The Adidas logo started out in 1949
"On August 18, 1949, Adi Dassler started over again at the
age of 49, registered the “Adi Dassler adidas
Sportschuhfabrik” and set to work with 47 employees in the
small town of Herzogenaurach. On the same day,
he registered a shoe that included the registration of the
soon-to-become-famous adidas 3-Stripes. From humble
beginnings to a global success story – which was
accelerated by a miracle …"
Very modern at the time similar to Nike's logo but now looks very old fashioned and out of date, doesn't remind me a lot of their slogan "the brand with the 3 stripes", then updated to a more retro styled logo in 1971, this is my favourite Adidas logo due to its classic look also will stand out due to the nice use of contrasting colours, the monochrome colour theme is very simple and works well. Updated to a more modern styled Adidas logo to appeal to a younger audience in the 1990, same as the logo before lovely use of monochrome colours and the "original" 1971 logo is still in use as Adidas Originals. Updated again in 2005 I believe Adidas has taken a step backwards as this logo isn't as nice as the previous two, due to the layout.
"The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn't stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain."
Nike
The Nike logo hasn't changed a lot over the years, only 4 major changes to the logo.
Nike swoosh tick and font, I have never seen this Nike logo in my life, looks very old fashioned now (2015) but at the time it would of been very modern and would of stood out as not many other company's logos would of looked like this, the composition could of been placed better as well as the font going through the tick doesn't work well.
1978; The big bold font grabs your attention and the Nike tick has been coloured in now, looks much more appealing now I believe and stands out much more due to its contrasting colours as they work very well together.
1985; The logo has now been reverted to a white colour and put in to a black square box, I like this logo still and you can tell it looks more modern now, it would of been fresh at the time.
The modern logo has been simplified, the logo looks more sharp now and doesn't have to have the name because the Nike logo is now a global logo and so recognisable all over the world.
"The company takes its name from the Greek goddess of victory, Nike. The logo represents the wing of the Greek Goddess"
Coca Cola
"The red colour in the logo shows legacy."
Over the years the Coca Cola logo has changed a lot over the years from a normal styled font at the beginng and in the 1940's Coca Cola had its trademark style font, also introduced the colour red in the 1950's, consumers almost universally identify the very sight of red and white with Coca Cola. I personally think the 1993 logo is the nicest of them all with the bottle of Coke making it look realistic and the white font on top making it stand out.
Sources;
Sources;
http://popsop.com/2011/05/coca-cola-journey-to-the-roots-of-brand-
identity/http://softdrinkcolawar.blogspot.co.uk/2012/12/coke-brand-identity.html
http://en.wikipedia.org/wiki/Corporate_identity
http://www.investopedia.com/financial-edge/1012/the-evolution-of-the-coca-cola-brand.aspx
http://www.adidas-group.com/en/group/history/
http://www.lifebuzz.com/logos/3/
http://www.galakcious.net/2014/04/top-35-famous-logos-having-hidden-meaning.html#sthash.wvzg3101.dpuf
http://www.galakcious.net/2014/04/top-35-famous-logos-having-hidden-meaning.html
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