What is an ident? - Creative Advertisement

Identity - A close similarity or affinity. "an identity between the company's own interests and those of the local community"

An ident is a bit like a commercial, but not. It is basically a TV channel identifieing themselfs on a smalll like video just before the programme stops. (Etc. a channel airing the simpsons when they said "And now, the simpsons" - thats during an ident)

Here are some famous idents you can probably recognize!

The BBC's ident is probably the msot famous one of them all, the BBC has many different idents , an ident is a short video/ visual image that television channels use to identify themselves.

Channel 4 is also very popular for there idents.

Here another example of one of BBC's idents.

Sources; http://www.answers.com/Q/What_is_an_ident

https://www.google.co.uk/search?q=identity+definition&safe=active&gws_rd=ssl

Health and Safety - Screenprinting - Creative Advertising

Screen Printing

equipment needed; spoon, acrylic paint, acrylic medium, squeegee, packaging tape.

The screen is made from a fine mesh material which is fixed to a metal frame. A stencil is placed under the screen and ink is forced through the stencil on to the material below. Screen printing with stencils is best for blocks of colour.

Firstly your positive film positive used will be exposed and will harden the light sensitive emulsion on to the tight fabric which is already on the metal frame, then you have to tape up all the yellow areas and the sides of the metal frame. Once you have done this you can then put your mix of acrylic ink with acrylic medium on to the top of the frame and then squeegee the ink across the screen stencil forcing the ink through the open areas, then lift your frame back up and squeegee ink back across to keep the screen wet otherwise it will dry up.

Health and Safety - Photography - Creative Advertisement

Studio set up

The Flash Meter - after setting up the lighting equipment and your subject to be photographed, you will need to use a flash meter to make sure you get the correct exposure.

To do this you will need to connect your lights to a light meter by using a flash sync cable or an infa-red trigger and receiver, one on the camera and one in the light. This will trigger the flash gun  when you are ready to either check your lightning levels or take a photo.

Why do you need to do this? Because it will save you money when shooting camera film also you will get an accurate reading for your aperture settings.

I used a Bowens Esprit 500 kit

• light stand
• soft box
• flash head
• trigger and receiver

 I used the receiver to determine the aperture. You can change the amount of light on the light stand by using the switches on the side.

Health & Safety

• Do not touch the bulbs at any time, especially after use as they get very hot
• Do not put protective plastic cap over the bulbs until they have cooled.
• Do not leave the lights on.
• Leads should be kept tidy and either taped to the floor or covered with rubber mats.
• Do not leave coats and bags on the floor.
• Do not set your equipment up by a door way or in front of a fire exit.
• Act professionally when working with expensive studio equipment.

ICT - Health & Safety - Creative Advertisement

Ict Health & Safety 

• When using the computers you have to make sure you are sitting comfortably.
• Adjust your chair height to a position to a height that is parallel with the floor when you type, also place your feet on the floor.
• Adjust your angle of the chair to support your lower back,  tilt your seat so that your body is inclined a little bit forward. This encourages you to sit upright and keep your back straight in a good posture.
• Adjust your keyboard so your desk supports your forearms, wrists and hands. Position your keyboard so you do not have to overreach. Nothing should be placed between you and the keyboard.
• Adjust the screen position so that your eyes look down on it slightly, adjust the viewing angle of the screen to eliminate reflections and glare.
• Watch out for wires that can trip you up or cause equipment to be pulled off desks.
• Take regular breaks, a 5-10 minute break every hour at your desk will help, this does not mean a break from work - do some wrk away from the work station.
• Keep food & drink away from the computers - liquids, crumbs or sticky fingers cause keyboard problems.
• Take exercise breaks after a prolonged spell of typing and using a mouse, stretching aids blood flow and helps break up the effects of static postures.

Sources; Ict Health and Safety, Southdowns Moodle

file:///Network/Servers/xserve3.sdcmac.lan/Volumes/XRAID2/UserHomes/30078271/Downloads/ICT%20Health%20and%20Safety%20(1).pdf

Creative Advertisement Workshop - Product Photography

 Studio Lightning and Product Photogrpahy For Creative Advertising

Before you shoot you need a battery, format the memory card, ISO (lowest available) White Balance (Auto), File type (Jpeg fine/large), Exposure mode ('M'), Focus mode (Auto - AFS/ single area)

Reflectors; standard, 'Spillkill','brolly', Softbox, Snoot, Barn Door, Direct light, 'Hard' light source.

Standard Reflector; direct light, 'Hard' light source

'Spillkill' Can be used as a direct light, but not as controlled as the standard reflector , used in conjunction with 'Brolly'

Brolly silver/white, white can be used either as reflected or diffused 

Softbox; large and cumbersome to fit - take care! soft/diffused light, more controlled ta umbrellas, often first choice of reflector type

Snoot; small direct light, budget spotlight, often used as a secondary light, gets very hot in use!

Barn Door; 'Add on' to standard reflector, allows more control over direct light sources, allows the attachment of coloured gels, also prone to excesive heat in use.

Quality of light - there are basically two main catergories of lighting - 'hard' and 'soft' qualities of light. These are defined by the colour of their shadows cast.

• bare bulb = black shadow = hard light 
• brolly/ soft box = grey shadow = soft light

Studio light - Direction - where is the light coming from ? 

Creative use and direction of lighting in the studio can show the following;

• shape of the object
• the form of the object
• the texture of the object

Lightning for shape, form or texture

• Shape - the shape of an object, silhouette 2-d outline = one light 
• Form - the 3-D volume of an object is it's form created through variations of tone from light to dark = two lights of varying intensity
• Texture - the surface characteristics of an object = one light

Here are my examples below

Shape

Shape

Form

Form

Texture

Texture

Sources; http://sdcmoodle.southdowns.ac.uk/mod/folder/view.php?id=94394

Bibliography - Physcogeography

Andy Warhol - http://www.biography.com/people/andy-warhol-9523875
http://www.webexhibits.org/colorart/marilyns.html
http://www.biography.com/people/andy-warhol-9523875#death-and-legacy


Banksy - http://banksy.co.uk
http://en.wikipedia.org/wiki/Banksy
http://www.biography.com/people/banksy-20883111
http://uk.complex.com/style/2013/11/banksy-greatest-works/sorry-the-lifestyle-you-ordered-is-currently-out

Blek Le Rat - http://bleklerat.free.fr
http://en.wikipedia.org/wiki/Blek_le_Rat
http://www.artrepublic.com/biographies/10-blek-le-rat.html

Ronya Glankya
http://www.ronyagalka.com

http://www.urbandictionary.com/define.php?term=psychogeography
http://elysekennedy.com
http://www.saatchiart.com/steven.irwin3
http://www.tomato.co.uk
https://www.pinterest.com
http://sdcmoodle.southdowns.ac.uk/course/view.php?id=1616&section=5

Reproduction - How to reproduce artwork

Photographing

After photographing the original, a reproduction is often printed in a batch, or run, of 1,000 or more. Often the artist is not involved in the process. By the nature of the printing technique, all the reproductions in a run are almost identical, with no variation in the printing or paper. Reproductions usually do not match the quality of an original print.

Sometimes artists sign and number a run of reproductions in the same way as original print editions. Marketers then sell them as “limited edition fine art prints.” 

Photographing Artwork is easier with large paintings, but this requires an appropriate camera equipment (tripod, camera, sharp lens and lighting) 

How to Photograph Artwork for Reproduction 

Technique and Equipment 
Photographing artwork for reproduction requires either a copy stand or professional lighting equipment.  Techniques used are completely different to other studio-based work so there are key points that need to be followed to get good quality images. 

• Placement of the camera in relation to the artwork 
• Placement of lights in relation to the camera and artwork 
• Use of the camera to achieve the correct focus and exposure 

Symmetrical geometry is the key, correct placement of the lights to the artwork makes all the difference. Lights should be at a 45 degree angle from the artwork and illumination should be at equal intensity from both light units. 

Some problems that could occur include: 
• Colour shifts, uneven lighting, distortion of the picture plane, specular highlights (gleams), improperly exposed film resulting in overly dark or weak images 

  
 Equipment Needed to Shoot Artwork to Professional Standards 
• Studio lights (x2) on stands with light trigger and receiver.
• Light meter to measure exposure. 
• Easel or alternative hanging method to keep work vertical. 
• Camera (digital or film). The camera must be manually operable. If you can’t set the shutter speed and 
aperture manually, do not try to use it for this purpose. 
• Use a 50mm or small telephoto lens. DO NOT use a wide-angle lens, as it will distort your artwork. 
• Tripod 
• Tape measure 
• Polarising filter for camera (if reflective surfaces involved) 
If shooting at home you would need x2 work lights, typically 300watts and use a tungsten balanced film or an 
incandescent setting on your camera (white balance). 

Common Problems
There is little you can do to control this in shooting the artwork. 
Common Problems and How to Fix Them 
• Dark Corners – Your lights are too close. 
• Uneven illumination – Your artwork is skewed. 
• Bad colour – Incorrect exposure or combination of film
Blurry image? Your lens was improperly focused, or your camera moved. Try focusing on a high- contrast image, try using a cable shutter release. 

Diagram of Reproduction

Printing

Prints are hand-pulled by an artist from a printmaking surface such as block or screen. They are usually numbered and signed by the artist beneath the image after the batch, or edition, is printed. Editions are usually 200 prints or less, even as few as 10. The numbering is done in this format: 1/200, 2/200, 3/200, etc.

After the edition is complete, the printmaking surface is often destroyed, ensuring a rarity that makes the prints more valuable. Even if they are not destroyed, printing wears surfaces down, and images pulled from them begin to degrade. Because of this and the paper type used, each print is unique and signed.

Scanning 
Scanning is a very simple method of reproduction method as its easier to control the resolution of the final output, less concern with colour correction measures needed due to improper lighting most of the time the image almost always looks clear, crisp and sharp. Although if you art work is on a large scale it wont work due to sizes.

My Method

I would used the photographing method because it is most suitable 
as the prints would come out almost identical, with not a lot of difference between the variation in the printing or paper. It would save my time by not having to repeat my piece and trying to make each piece come out the same which would be impossible as I used spray paint and screen print. Photographing artwork is easier with larger artwork and my piece is A3 size therefore making it suitable but this requires  appropriate camera equipment such as a tripod, camera, sharp lens and lighting.

I wouldn't use printing because it would take to long on a large scale also if a print didn't come out right i would have to make sure the quality is brilliant on every one, and because I used spray paint to create the background I would have to do that for everyone also the white gel pen would have to be repeated on every one which would be a long lengthy process.

I wouldn't use the scanner to reproduce my artwork due to personal preference as I don't have a lot of experience using the scanner therefore I would rather use a camera.

Sources; http://mirappraisal.com/prints-reproductions-whats-the-difference-art-appraisal-painting/

https://finerworks.com/theo/blog/an-artists-guide-to-digital-printing/scanningvsphotographingartwork/